A brand new and evolving invitation-only leadership development programme was in need of visuals that communicated quality, accessibility and the personal touch.
I focused on the elements of the programme that related to greenhouses: light and warmth, rich and concentrated variety, enriching soil, special attention and shelter. As I further explored botanical illustrations and photography, I built a colour palette and settled on fonts that struck a balance between organic and bespoke.
Further development led to a logo that worked at multiple scales and a brand book alongside letterheads, programmes, calendars and invitations that communicated the personal nature of the Greenhouse.
